You can, thanks to the wide range of energy efficient options on the market today. These options are all explained here, along with the distribution, effect and applications for narrow, medium and wide beams within each lighting type. (If you find any of this information particularly relevant to your next project, feel free to cut and paste it into your own documents or proposals).

Adjustable downlighting
Decorative lighting
Downlighting
Orientation lighting
Spotlighting
Uplighting
Wall-lighting