Sales of energy efficient bulbs prove more and more people have the right light in mind – for personal as well as environmental reasons. They know they can create lighting effects that are just as good as those from traditional incandescents, which means both lower power bills and good news for the environment.

Help your clients make informed decisions

You have a major influence on the lighting your clients buy, so it's important you can provide them with all the information they need. By recommending, specifying and installing energy efficient lighting measures – including good lighting design, the most appropriate products and technologies, fixtures, controls and lamps so they can enjoy long-term savings and design benefits.

Doing so could mean more work for you

Energy efficient lighting can mean higher specification jobs that may mean higher upfront costs for clients in terms of product and sometimes labour. It's very much a case of 'short term loss for long term gain' that many clients will appreciate, if you explain the rationale. If you can help them to save money with the right lighting solutions, you can benefit from more work and potentially better margins on higher value, energy efficient products and/or the time it takes to install them.

It can also be the point of difference you need

Your ability and willingness to share your knowledge of energy efficient lighting could make all the difference in a tight economic market, when competitive advantage is vital.